I’m With the Brand: How Artists and Advertisers Can Work in Harmony

Category: Beyond Madison Avenue
Summary: The path to musical success used to run through one narrow channel – that of the label. If a rep discovered you, the label would throw some money behind you and you’d get radio play enough to boost your record/cassette/CD sales and you’d tour in support of the album.

Even as radio remains strong with many listeners, the rise of digital music…

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