iPhone Users More Social, Consume More Entertainment than Android Users
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If Apple were to revive its iconic Mac vs. PC ad campaign but for the iPhone, the iPhone and Android personifications would be almost identical to the ones depicted by John Hodgman (the PC) and Justin Long (the Mac) years ago.
iPhone users are younger, more active on social networks and listen to more digital radio on their phones than Android users, according to new research released on Monday by digital analytics firm comScore. Android owners skew older and spend more time playing games on their phones consuming news and visiting sports-related apps and websites.
The typical iPhone user spend 1,102 minutes each month using social networks while Android users spend only 745 minutes on average. There were a similar discrepancies regarding digital radio and photo usage. The average iPhone user spent 530 minutes on digital radio during February, compared with 203 minutes for Android users. iPhone owners also spend more time taking photos and using photo-sharing utilities; 320 minutes per month to Android owners’ 117 minutes per month.
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