Aug
19
IPG's UM Wins CVS Media-Agency Business
Posted in: Uncategorized
CVS has awarded its business to Interpublic Group of Cos’ UM, concluding its pitch that began this spring, according to people familiar with the matter.
Pile and Company supported the search.
The business moves from WPP’s Mindshare, which won the account in 2010 when the creative- and media-agency business was last up for review.
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