IPG's Michael Roth Is Not Concerned About New Entrants Into Advertising
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During the company’s first-quarter earnings call Friday, Interpublic Group CEO Michael Roth said “increased competition” from adjacent industries is “not as evident to us as the headlines would have you believe.”
Traditional consultancies, like Accenture and Deloitte, as well as tech companies like IBM and Facebook, have been increasingly pushing into the advertising business. Roth said the holding company is “not seeing them in a big way,” but when it does face them in digital pitches, IPG agencies “do pretty well against them.”
“Our integrated offering and creative firepower is something at this point that gives us a strong advantage over those system integrators,” he said. “Innovative thinking, our ability to reach across all agencies at IPG and strong creative talent coupled with our media side of the business is something that other providers don’t have.”
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