IPG Creates Role for Jim Elms, Names Mat Baxter CEO of Initiative
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Initiative has named Mat Baxter its new global CEO, succeeding Jim Elms. Mr. Elms will move into a chairman role at Initiative, and assume a new managing director role with parent company Interpublic Group of Cos.
Mr. Baxter was most recently global chief strategy and creative officer for IPG Mediabrands, which is the media agency network that houses Initiative and UM.
The move comes only five months after Philippe Krakowsky, VP-chief strategy and talent officer at IPG, added Mediabrands chairman to his existing title in an effort to improve collaboration between the media agency network and other firms within the holding company. That too will be Mr. Elms’ task as he takes on the newly created IPG role and more clients look to consolidate teams across marketing disciplines.
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