Jul 29

IPG Announces It Will Join UID2 as Its First Closed Operator

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In its quest for widespread adoption, Unified ID 2 has nabbed another important cosign. In an Adweek NexTech event on Wednesday, holding company IPG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG. “The Trade Desk and IPG are…

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