Sep
24
Invokana: The Lurking Threat
Posted in: Uncategorized
Approximately 1 out of every 3 patients with type 2 diabetes is also living with diabetic kidney disease (DKD). DKD can lead to many issues including dialysis, heart failure, and eventually death. The snake represents the insidious, threatening nature of the disease. As it slowly wraps around the large “T2D,” the snake contorts itself into the letters “DKD,” revealing the seriousness of the issue. This HCP-targeted campaign was created to bring this very real, often overlooked threat to life and to communicate the new renal benefits of treatment with INVOKANA.
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