Hasta La Creative!

AllianceBernstein, an investment firm that manages $474 billion in assets, today rebrands as AB and launches a global ad campaign.

The new identity and rebranding campaign, “Ahead of Tomorrow,” were created by brand agency MBLM, New York. The campaign includes print and online ads, a redesigned website and marketing collateral. The budget was undisclosed.

“The objectives were twofold — we needed greater internal unity in the firm, and externally, we needed to make sure we could deliver our brand message with much greater clarity than in the past,” said Bill Hays, global brand director at AB.

Continue reading at AdAge.com