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Online, Mobile
Intouch

INTOUCH is a Russian car insurance company. The company operates on the market where speeding is #1 reason for car accidents and is a big problem for car insurance business and society. Because of this INTOUCH advocates and promotes responsible driving. To raise awareness of the problem and motivate drivers to follow speed limits INTOUCH launched the first marathon of responsible driving called “1 000 000 responsible kilometres”. INTOUCH suggested drivers to join an endurance race in front of a steering wheel. The challenge was not to be the fastest but to follow speed limits. 

Advertising Agency:Proximity, Moscow, Russia