Sep
18
Interpublic's Rogue Experiment for Cadillac Sent to Scrap Heap
Posted in: Uncategorized
On Jan. 1, Uwe Ellinghaus joined Global Cadillac as CMO, having previously been exec VP-marketing and sales at Montblanc. In the weeks following his arrival, the agency premiered its “DJ” ad that lived on the Cadillac website. In early February, Rogue released the provocative “Poolside” spot.
The unapologetic spot took a lot of heat, as it presented its own take on the American dream — work hard for luxury toys — and became the subject to parody.
In May, Rogue released “Evolution of Indulgence” — an ode to luxury — to promote the 2015 Escalade.
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