Interpublic Wins Holding Company Review for Zurich Insurance Group
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Zurich Insurance Group has awarded Interpublic Group of Cos. its integrated global marketing account after a holding company review.
The pitch was led by McCann Worldgroup, and a team composed of resources from McCann Erickson, MRM and UM will lead all advertising, media and digital duties for Zurich going forward. Publicis Groupe — the incumbent — and WPP were among the contenders. Given WPP has been so successful at selling through its “team” model to large global marketers, it’s surprising that it didn’t emerge on top in this review.
Michael Roth, chairman-CEO at Interpublic Group, said in a statement: “We are honored to be selected by Zurich and to have the opportunity to contribute to their business in a meaningful way globally. This kind of integrated model is one that we have championed at our company, and it’s a model that’s tailor made for a company like Zurich.”
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