Interpublic Hires Eleven President Rob Kabus as BPN CEO
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Interpublic Group media agency BPN has named Eleven President Rob Kabus its new global CEO.
The hire follows the departure of BPN CEO Mauricio Sabogal in June and the elevation of BPN U.S. President Liz Ross to a new marketing role within Interpublic media agency network Mediabrands, which includes BPN, Initiative and UM. Mr. Sabogal left to join WPP out-of-home group Kinetic as CEO.
Mediabrands started BPN from scratch in 2012, initially shifting accounts such as Subaru, Applebee’s and Six Flags to the fledgling agency from its sibling shops. Since then, BPN also pitched and won a handful of accounts and projects, including Hillshire Brands in North America, Morgan Stanley and Famosa Toys, as well as a handful of global assignments under Mr. Sabogal.
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