Hasta La Creative!

Film
International Paralympic Committee

With Tokyo 2020 now postponed until 2021, the IPC wanted to find another way to continue the momentum and keep the spotlight on Para athletes. The answer was to look forward to the greatness coming next year, but with a twist – showing it from the perspective of David Brown, the fastest fully blind sprinter in the world, running 100 metres in under 11 seconds, and a competitor at the London 2012 and Rio 2016 Paralympics.

For 17 seconds, we experience the world as David did during the men’s 100 metres T11 final in Rio – the sounds of the crowd, in-race commentary from Jerome Avery, David’s guide runner, as well as David’s feelings. The whole time, the screen is almost totally black, to give viewers an idea of the extent of vision impairment experienced by T11 competitors.

Advertising Agency:adam&EveDDB, London, United Kingdom
Chief Creative Officer:Richard Brim
Creative Director:Laura Rogers, Andre Sallowicz
Creative:Edd Gold
Planner:John Blight
Head Of Planning:Milla McPhee
Global Brand Director:Polly Dedman
Account Manager:Andy Billman
Business Affairs:Klaudia Jozwicka
Designer:Andre Sallowicz
Typographer:Andre Sallowicz
Producer:Charles Woodall
Editing Company:Marshall Street Editors
Editor:Guy Savin
Edit Producer:S.J. O’Mara
Post Production:Etc.)
Post Producer:Jon Purton
2d Artist:Sarah Crux
Colourist:Connor Coolbear
Audio Post Production:Factory
Audio Post Engineer:Jack Hallett
Audio Post Producer:Beth Massey, Deborah Whitfield
Soundtrack:Daniel Pemberton, Inspire The World