Aug
15
Interactive CTV Ads Drive Higher Engagement, But Not Purchases
Posted in: UncategorizedInteractive ads on connected televisions, which allow viewers to toggle, game and scroll during commercials, lead to heightened engagement from audiences and generate valuable data. However, these ads rarely lead to purchases, according to a new study from the CTV adtech firm Brightline. Despite the lack of purchases, Brightline’s study, conducted in partnership with MediaScience,…
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