Oct
09
Intel picks Dentsu Aegis Network as global media agency of record
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Intel has selected a Dentsu Aegis Network solution called “Team Intel” as its global media agency of record.
The Santa Clara, California-based technology company’s new media team will handle digital, social, programmatic, search, offline media and analytics, staffed by people from the networks’s shops including Carat, Merkle and Amnet. The team will work closely with creative agency McGarryBowen and Intel’s other creative shops. Intel will continue to work with incumbents iProspect and Cardinal Path for search and digital marketing.
The incumbent is OMD. When the shop won Intel’s media duties in 2008, the global account was valued at $300 million.
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