Intel Makes ‘Intelligent Sounds’ with a Band of Tablets
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Intel brings a whole new dimension to the world of music with this ambitious experiment out of Australia — a band of tablets.
In an effort to demonstrate that its processors power more than just PCs, the brand tapped Sydney-based agency The Monkeys and production company Finch to create “Intelligent Sounds,” a music-and-lights spectacle in which robots and an army of 60 Intel-powered tablets perform an original track created specifically for the campaign. The tune was made by up-and-coming producer Flume, aka Harley Streten, featured this year as a one-to-watch at SXSW.
The tablets perform a variety of roles, acting as controllers, displays and even the “conductor.” Each “member” of the band was programmed to play on command when it was struck by a robot arm.
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