Nov
21
Intel Goes For Big Bang With Jim Parsons Spot
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“The Big Bang Theory” star Jim Parsons is linking with Intel for his first brand endorsement. The tech brand specifically recruited the smart and quirky Mr. Parsons to push its upcoming RealSense technology in a six-week holiday marketing campaign breaking Nov. 24.
The actor will star in five TV spots, created by McGarryBowen in its maiden campaign for Intel. The campaign will include dozens of companion videos and photos on social media including YouTube, Twitter and Vine.
Playing himself, not his TV character Sheldon Cooper, Mr. Parsons delights in the magic of the new technology in the opening spot, gasping and asking “What’s that?” as he bounces around the “restricted access” Intel lab until being kicked out by security.
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