Oct
31
Integral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers
Posted in: UncategorizedIntegral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo’s demand-side platform were informed of the price raise with an in-platform notification, said Johnathan Barnes, who also helps advertisers navigate brand safety challenges with his firm Population Science….
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