Jan 04

Instead of Just Ads, Equinox Made Crazy Luxe Products That Tell Their Own Story This New Year’s

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So, you put on a few pounds over the holidays. What would it take to entice you to work off that festive flab at high-end fitness club Equinox? How about a sweatsuit stitched together from surgical scrubs? Or cologne infused with the DNA of a marathoner? Or would lipstick made from the pages of the…

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