Hasta La Creative!

Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they’re churning up a tsunami of “likes” as well as a dose of aggrieved user comments.

General Electric, Levi’s, Lexus and Ben & Jerry’s have now posted their first ads to the mobile photo- and video-sharing network, which are being targeted to a broad audience, according to a spokesman. (Michael Kors became the app’s first advertiser earlier this month.) The only targeting parameters in play are age and gender, which are applied from what Instagram users have entered in their Facebook profiles.

At first blush, the results are good. Some of the ads — which are mainly aspirational, belonging to the genre found in high-fashion magazines — have garnered hundreds of thousands of likes and an influx of new followers for the brands. Michael Kors, for example, gained roughly 34,000 new followers 18 hours after its first of four ads published, according to Instagram analytics firm Nitrogram. (It posted more big follower gains for the subsequent three ads and currently has more than 1.4 million followers.)

Continue reading at AdAge.com