Mar
27
Insisting on an iPhone App? Not So Fast
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — As agencies herd their clients onto the iPhone-application bandwagon, brands are happy to climb onboard. After all, what marketer wouldn't salivate at the engagement prospects behind the 800 million games, utilities and entertainment downloaded from the App Store? But the rush to apps has led to a backlash in some quarters, and a call for more measured thinking around branded apps.
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