Feb 25

Inside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround

Posted in: Uncategorized

In 2016, Initiative was on the ropes, and global CEO Mat Baxter knew it. “It was a basket case,” he admits, with “a dysfunctional culture, not much of a product, if any, in terms of a defined product or a proposition, no real brand or reputation to speak of” and a “relatively dry new-business pipeline”…

Related posts:

  1. Local Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Money Sometimes it feels like Amazon is taking over the world–or,...
  2. Measuring Success for Experiential Marketing Isn’t Easy. How Agencies Are Tracking ROI As consumers crave more real-life experiences, brands are looking for...
  3. The Happy Meal Ranks Among the Most Successful—and Copied—Ideas If the annals of branding prove one maxim over and...
  4. To Build Trust and Unlock Innovation, Support Your Employees’ Side Hustles When our head recruiter speaks to a promising candidate, she...
Tags:
No Responses to “Inside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround”

Post a Comment