Jul
18
Inside the Party With a Purpose: Time Inc.'s Essence Festival Is a Marketer Draw
Posted in: Uncategorized
Hosted by the Time Inc. magazine brand and presented by longtime sponsor Coca-Cola, the annual three-day cultural celebration is one of the largest live events of the year. Arriving shortly after doors opened July 1 at 10 a.m. at the massive Ernest N. Morial Convention Center, home to the festival’s brand-friendly daytime events, photographer Will Widmer and I weren’t quite sure where to start, or if words and pictures could even do it justice.
“This is pretty overwhelming,” Mr. Widmer said. “Indeed, it is,” I replied, wide-eyed with notepad and iPhone-turned-recorder in hand. The weight of it all made me want to return to my editor in New York with a five-word report: “You had to be there.”
Birth of Essence
Post a Comment