Inside the Fraiser Reboot’s Eggcellent, Pun-Filled Marketing Campaign

Will the real Fraiser Crane please stand up? With Kelsey Grammer’s Fraiser Crane originally appearing in Cheers before getting a self-titled, long-running spinoff, the character has a fandom and history already built into the Fraiser revival on Paramount+, which brings Dr. Crane back to Boston. So in marketing the new series, which debuted on Oct….

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