Sep
10
Inside the First Day of Google’s Adtech Antitrust Trial
Posted in: UncategorizedYesterday marked the beginning of US v. Google, where the Department of Justice will try to prove that Google’s adtech business is a monopoly, a trial that could have far-reaching implications for the digital advertising industry. The DOJ’s case rests on four claims. First, it alleges that Google monopolized the ad server business that publishers…
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