Jun
17
Inside the Creative Effectiveness Jury: Mondelez's Maria Mujica
Posted in: Uncategorized
At Cannes, everyone focuses on the winners — which campaign, which agency, and how did your own country do.
But before there’s a winner, there’s a jury. Ad Age is taking you inside the voting room at the Palais des Festivals through exit interviews with jurors from different categories. Here, Buenos Aires-based Maria Mujica, Latin America regional marketing strategy & communication director for Mondelez, shares her client-side insights from judging Cannes’ creative effectiveness Lions.
What are your takeaways from the judging?
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