Inside a Data-Driven TV Ad Buy
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The set-top box data-fueled television ad trend is still emerging, and there are no shortage of young firms getting in on the ground floor. But is it really all it’s cracked up to be?
Unlike the growing lot of startups claiming their secret data insights sauce is better than the next guy’s, Seattle’s PrecisionDemand aims to offer some proof. The firm recently revealed details of a series of tests it claims prove machine-based TV buys are smarter than human-determined ones.
There’s nothing new about a TV targeting company touting the benefits of data-centric ad buying. Yet, it’s not often that such firms pull back the covers on the algorithms they’ve developed, or present direct comparisons of campaigns planned with their modern methods to traditional TV audience targeting.
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