Oct
23
Initiative wins £15m Travelodge media account
Posted in: UncategorizedIPG Mediabrands’ Initiative has been awarded the £15 million media planning and buying business for Travelodge, the agency’s biggest account win in a decade.
IPG Mediabrands’ Initiative has been awarded the £15 million media planning and buying business for Travelodge, the agency’s biggest account win in a decade.
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