Hasta La Creative!

ING Tech is one of the leading communities of software engineers in the Romanian fintech environment. Part of their social responsibility initiatives are dedicated to promoting social inclusion for disabled people. Upon conducting a nation-wide research and finding valuable insights on the lives of the 800,000 disabled people currently living in Romania, ING Tech decided to launch a social innovation program meant to help them access jobs. Therefore, they asked Rusu+Bor?un to create an identity for the initiative and a call for entries campaign in order to draw volunteers and generate digital solutions. The name given to the program was Shift + Lives and the main idea for the campaign was to stimulate people’s egos by saying they could feel just like some of the most influential “life-shifters” in history by joining the program. Therefore, we imagined what Albert Einstein, Martin Luther King Jr. and Marie Curie would look like in modern, tech-infused contexts, but using an atemporal illustration approach.