InfoScout Rakes in Another $16M as CPG Brands Seek Data Gold from Mobile Apps
Posted in: UncategorizedIf investor and brand interest in grocery shopping apps and data is any indication, they’re betting there’s a true shift in the way everyday consumers employ mobile tech while shopping.
InfoScout, a shopper-research firm fueled by mobile shopping apps has closed a $16 million Series B funding round. The firm will use some of that cash to buy grocery shopping app Out of Milk to bolster its access to supermarket purchase data.
For years food brands have nurtured and harvested crops of data in the hopes of uncovering new kernels of information about grocery shoppers — information grocery retailers have historically hoarded. Now they’re investing in new technologies that circumvent the sellers and go straight to consumers for data on who’s buying what and where.
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