Hasta La Creative!

Honestly, we’re surprised we haven’t been flooded by agencies, metrics companies, social media pundits and research firms shamelessly latching on to Monday’s Burger King Twitter hack for a little bit of publicity. But one company jumped on the trendlet. Social media monitoring company Synthesio cobbled together a few stats from Monday’s shenanigans.

– Burger King gained 30,000 new Twitter followers (which everyone seems to be cheering)
– There were over 450,000 tweets on the topic
– There was a 300 percent increase in Burger King-related conversation

But here’s the thing. Where’s the stat that says Burger King Realized an X% increase in Whopper sales on Tuesday?