Infiniti Turns to 72andSunny for Creative Help
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Infiniti has called in MDC Partners’ 72andSunny to handle global creative for several upcoming vehicle launches in a potentially worrisome sign for incumbent shop and 72andSunny sibling CP&B, according to people familiar with the matter.
CP&B, which began working with Infiniti in 2014, will remain on the roster and work on the brand in the U.S. and select international markets, these people said. Omnicom Group’s TBWA, which had handled creative on a smaller group of markets, will continue to handle those assignments. MDC Partners’ Union will continue working on Infiniti in Canada. Omnicom’s OMD remains Infiniti’s global media agency.
An Infiniti representative did not respond to emails seeking comment. 72andSunny referred inquiries to MDC Partners, which referred questions to Infiniti. CP&B declined to comment.
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