Oct
17
Infiniti Poised to Name CP&B Its New Global Agency After Protracted Review
Posted in: Uncategorized
Infiniti is set to tap MDC’s CP&B as its new global agency after a long and drawn-out review, according to people familiar with the matter, although a final contract has not yet been signed.
The account has been with Omnicom’s TBWA since the late ’90s, but the agency was knocked out of the running during the review.
TBWA also works with Infiniti sibling brand Nissan, which it will continue to handle via Nissan United, an Omnicom cohort formed late last year that includes TBWA, OMD and Interbrand. TBWA has been working with Nissan for nearly 27 years.
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