Indie Shop Mother Plots Expansion to Brazil


Brazil, say hello to Mother.

The independent agency — which has offices in London, New York and Buenos Aires — agency is all set to open its fourth location in 2014, and has appointed Gustavo Sousa, the Brazilian creative director most recently of Mother London, to global partner.

Mr. Sousa lives in New York, where he leads the shop's Stella Artois account, but has been spending a significant amount of time working on Mother's expansion in the Latin American region. The agency would be making its second foray into South America, with its first office there being in Argentina. 

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