Nov
19
India Played a Massive Role in Publicis' Deal to Buy Sapient
Posted in: Uncategorized
When Publicis Groupe agreed to buy Sapient Corp. for $3.7 billion, a hefty 40% premium over its recent trading price, the French holding company provoked head-scratching throughout the industry. But Publicis isn’t just acquiring an agency to bulk up in familiar services or add obvious short-term financial gains. It was placing a bet on the engine that Sapient has built in India to power a future of marketing that looks more like consulting — and a future of consulting that looks more like marketing.
More than 65% of Sapient’s employees — about 8,500 out of almost 13,000 — work in India, where labor is cheap but there’s a wealth of technology talent.
Why India
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