India Gate: India Dega Aashirvad
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India Gate
As Indians we take great pride in our traditions. Our culture and values are what define us, but rarely do we ever get the opportunity to use a sacred tradition to do so much more. India Gate, together with The Classic Partnership, part of the VMLY&R Group, believe that rice, which is used to shower blessings during every wedding ceremony, can serve a larger purpose. So, we created #IndiaDegaAashirvad, a unique initiative that upholds our sacred tradition of showering rice, while giving newlywed couples the option to be prudent with its use, thereby helping millions of less fortunate people.
Advertising Agency:The Classic Partnership, Dubai, United Arab Emirates
Creative Director: Abhay Chawak
Art Director:?????? ????????? ?????
Photographer:Nasir Rauf
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