Hasta La Creative!

Young Hispanics are more likely to keep happily living at home than non-Hispanics, but they aren’t slackers dwelling in their parents’ basements. That cultural insight is driving a humorous Spanish-language promotion for Wendy’s Giant Junior Bacon Cheeseburger, which casts these young adults as the “Giant Juniors.”

Three online videos tell the stories of Santiago, Andres and Cecilia, introduced by a man who asks, “Know why the Giant Junior Bacon Cheeseburger is so great? Because it’s a junior, all grown up, like Santiago” (with “Santiago” replaced with the appropriate name).

Continue reading at AdAge.com