Jun
11
In Times of Crisis, Gen Z Urges ‘Be a Brand, Not Our Best Friend’
Posted in: UncategorizedGen Z consumers are especially discerning regarding a brand’s messaging and actions in response to crisis. The Ambassadors Company, a Gen Z insights and consulting firm, surveyed more than 100 trendsetting and thought-leading Gen Zers to find out what exactly they want to see from brands right now and going forward. In this episode of…
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