May
05
In-Theater Ad Seller National CineMedia to Buy Rival Screenvision
Posted in: Uncategorized
National CineMedia, the largest supplier of pre-movie commercials in theaters, has agreed to buy Screenvision, its nearest competitor, for $375 million in cash and stock.
National CineMedia, based in Centennial, Colo., will pay $225 million in cash and $150 million in stock for New York- based Screenvision, according to a statement today.
NCM’s theater advertising network includes over 19,800 screens, compared with 14,200 screens for Screenvision, according to the companies. Its “FirstLook” pre-movie show combines movie promos with national and local ads.
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