Oct
06
In the Marketing World, One Plus One Equals Three-Fourths
Posted in: Uncategorized
Years ago, Burger King had 12 different burgers on its menus, while McDonald’s had only five. That means Burger King should have been selling a lot more burgers than McDonald’s. But it didn’t.
The average McDonald’s with five burgers outsold the average Burger King with 12 burgers by 50%.
Southwest Airlines has one class of service: coach. The other major airlines have several classes of service: coach class, business class, first class.
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