Aug
07
In the “Did You Know?” Category
Posted in: UncategorizedThe New York Times takes note of the above ad created by Santo, an Argentine agency.
“When we talked to consumers about Coke, we realized they didn’t know that it has no added preservatives or artificial flavors,” said Cathryn Sleight, marketing director of Coca-Cola Great Britain. “We felt it was important to reassure Coke drinkers of this fact.”
In other words, this is a spot made from research, not creativity.
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