Oct
12
In Shift, Wal-Mart Puts Focus Back on Private-Label Growth
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — After de-emphasizing private label for more than a year, Wal-Mart Stores is looking to ramp up its program by adding package-goods marketing talent, and the move could present a substantial new challenge to marketers who rely on the world's biggest retailer as the economy worsens.
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