In Prelude to Ads, Facebook Tests Video Posts That Play Automatically
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Facebook isn’t ready to unveil the video ads that it has been telling marketers about for more than a year. But it’s launching a test to determine the impact of video in user news feeds.
Starting tomorrow, a small group of U.S. Android users will be able to see video that automatically plays in the news feed when they scroll past it. There’s another big similarity to the setup of the long-awaited video ads, which were recently delayed again from their intended October debut. Users need to click on the video to activate audio and make it pop out from the news feed and expand if they flip their phones horizontally.
But there are some differences from the upcoming video ads. For example, videos posted to brand pages won’t play automatically, even for users who voluntarily follow the brand. And if a marketer buys a video page-post ad to show up in news feeds, it will still be click-to-play as it is now.
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