Apr
06
In Living Color: Diversifying TV Is Good for Advertisers
Posted in: Uncategorized
Consider these new shows: The first Asian-American-centered comedy on broadcast in two decades, ABC’s “Fresh Off the Boat;” more than a handful of series that star African-American leads like Fox’s “Empire” and ABC’s “Black-ish;” and The CW’s Golden Globe-winning series “Jane the Virgin,” which is based on a telenovela.
“This is not just a nice thing to do or the right thing to do, it is a business imperative,” said Joe Earley, chief operating officer, Fox TV Group.
These successes have opened the floodgates for the 2015-16 season to be a melting pot of sorts, with a plethora of shows in development that portray a variety of ethnicities, like “The Curse of the Fuentes Women” and “Warrior” for NBC and “Doubt” for CBS.
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