Jul
02
In Its First Full Upfront as WarnerMedia, Company Secures Double-Digit CPM Gains
Posted in: UncategorizedIn its first full upfront season since AT&T acquired it last summer and gave it a new moniker, WarnerMedia has finished its negotiations, securing double-digit CPM (cost per thousand viewers reached) gains, according to a person familiar with negotiations. WarnerMedia collaborated with Xandr, AT&T’s advertising and analytics unit, on some upfront deals, as ad sales…
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