Nov
23
In His Nike Work, Dan Wieden Is the Prototypical CCO
Posted in: Uncategorized
The corporation is good at many things, but culture has never been one of them. The time has come to put this right. What better way than to open the C-suite to a senior manager who contents with culture full-time? The question: Where to find people who've served the corporation as unofficial, prototypical CCOs? It wasn't long before I stumbled upon Dan Wieden's magnificent work for Nike, highlighted in this edited book excerpt.
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