Apr
15
In Gnip Buy, Twitter Grabs Control of Key Data Middleman
Posted in: Uncategorized
With its acquisition of Gnip, Twitter takes control of a key middleman that provides access to the historic “firehose” of tweets to social analytics companies, brands and marketing agencies.
The deal, announced on Tuesday, is yet another indicator of the value corporations and investors see in data, and in the case of Gnip (pronounced Guh-nip) the emerging sectors servicing data distribution.
Gnip was one of three authorized resellers of Twitter’s data, including DataSift and Topsy, which was acquired by Apple for more than $200 million in December. Since that deal, Topsy has been removed from a list of Twitter certified partners. A fourth, NTT Data, resells Twitter data in Japan.
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