In First Night of Its 2018 Olympics Coverage, NBC's Ratings Fall 14%
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While NBC’s prime-time coverage of the first day of competition from the 2018 PyeongChang Olympics on Thursday night effectively sucked all the air out of the broadcast and cable competition, the ratings were down sharply compared to the turnout for the official opening night four years ago in Sochi, Russia.
According to Nielsen Total Audience data, the two-hour-and-forty-five-minute broadcast averaged 17.2 million viewers and a 9.7 household rating, a number that includes linear TV deliveries on NBC and its cable sibling NBCSN, as well as streaming via the NBC Sports app and NBCOlympics.com. That marked a 14 percent decline from the 20 million viewers and 11.3 household rating NBC notched during the first night of the 2014 Sochi Olympics.
It is perhaps worth noting that the 2014 Games did not include a live-streaming component or any concomitant cable coverage. As such, the PyeongChang vs. Sochi comps are weighing multiplatform results against traditional broadcast TV ratings.
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