In first NewFronts pitch, ESPN breaks down X's and O's, 1's and 0's
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On the heels of the introduction of its its subscription streaming service ESPN+, the Walt Disney Co.’s sports-media goliath on Wednesday announced that it is rolling out a daily, digital version of its “SportsCenter” flagship on the newly-revamped ESPN app.
Hosted by popular late-night “SportsCenter” host Scott Van Pelt and a rotating cast of other ESPN anchors, the daily version of the scores-and-highlights show will help fans get caught up on any news or must-see clips they may have missed the night before.
Speaking to media buyers and advertisers this afternoon at ESPN’s first NewFronts presentation, Van Pelt said viewers who fall asleep to his midnight TV show and wake up to the new digital program might feel like they’re in a marriage with him, “or we’re hooking up,” before stepping back to let his audience “decide which is the more horrifying thought.”
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