In Debate Ad, Tecate Turns Trump's Wall Into a Beer Prop
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Tecate Light has an answer to Donald Trump’s wall — and, yes, it involves beer.
The Mexican import will debut a TV ad during coverage of Monday night’s presidential debate that makes light of Mr. Trump’s proposal to build a wall along the southern border. In the spot Tecate proposes its own wall — but it’s only three-feet high, which is the perfect height to rest a beer on for a neighborly chat between Mexicans and Americans.
The ad, which is by Saatchi & Saatchi, New York, opens with ominous shots of the U.S.-Mexican border. But the spot then shows beer-drinking dudes from America and Mexico plopping a cooler on the wall, shaking hands and partying. A white guy even hops over the wall onto the other side to grab a Tecate Light out of the cooler. The “Tecate beer wall” is “a wall that brings us together,” says a voice-over.
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